{"title":"Blue Chip","description":"\u003cp\u003eGive your horse, pony, or veteran the ultimate foundation for health, vitality, and performance with \u003cstrong\u003eBlue Chip Feed\u003c\/strong\u003e. Renowned across the UK for pioneering high-specification equine feed balancers, Blue Chip formulates nutrient-dense, low-calorie rations engineered to maximise digestion, nourish coat bloom, and support long-term well-being without adding unwanted fizz or excess energy.\u003c\/p\u003e\n\u003cp\u003eWhether you are managing a competition horse needing top-line conditioning, an older veteran requiring joint and metabolic care, or a native pony on restricted grazing, Blue Chip’s range of feed balancers and supplements delivers target-driven nutrition in every scoop. Built on a foundation of high-quality proteins, bioavailable vitamins, and double-action digestive complexes (probiotics and MOS prebiotics), Blue Chip ensures your horse absorbs maximum goodness from their daily forage.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e🐴 Why Choose Blue Chip Feed?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e🦠 Superior Digestive Care:\u003c\/strong\u003e Every balancer features active yeast probiotics and MOS prebiotics to stabilise hindgut pH, enhance fibre digestion, and soothe delicate stomachs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e✨ Radiant Coat \u0026amp; Strong Hooves:\u003c\/strong\u003e Enriched with organic zinc, biotin, methionine, and high-purity oils for mirror-like coat shine and resilient, crack-free hoof horn growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e🌾 Low Starch \u0026amp; Low Sugar Formulas:\u003c\/strong\u003e Cereal-grain free and molasses-free options designed to be safe for horses prone to laminitis, EMS, PPID (Cushing's), or ulcers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e💪 Targeted Physical Conditioning:\u003c\/strong\u003e Delivers elevated amino acid profiles to support top-line muscle development and recovery without inducing excitability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e⏱️ Concentrated Value \u0026amp; Convenience:\u003c\/strong\u003e Ultra-dense formulations mean smaller feeding rates per day, replacing heavy 20kg sacks with lightweight, low-waste feeding tubs.\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"blue-chip-senior-super-concentrated-feed-balancer","title":"Blue Chip Senior Super Concentrated Feed Balancer","description":"\u003ch1\u003eBlue Chip Senior Super Concentrated Feed Balancer\u003c\/h1\u003e\n\n\u003cp\u003eKeep your senior horse or pony active, mobile, and full of vitality with \u003cstrong\u003eBlue Chip Senior Super Concentrated Feed Balancer\u003c\/strong\u003e. Specially developed by Blue Chip Feed for veterans aged 14 and over, this ultra-dense, low-calorie pellet packs a comprehensive suite of joint, digestive, metabolic, and coat-conditioning nutrients into a tiny daily feeding rate (50g per 100kg body weight).\u003c\/p\u003e\n\n\u003cp\u003eAs horses age, their digestive efficiency declines, and joint wear becomes more pronounced. Blue Chip Senior addresses these veteran needs without adding unnecessary bulk, calories, or starch to the bucket. It features a high-specification joint care package (gluco-nutrients and MSM) to support joint cartilage and flexibility, alongside a tailored \u003cstrong\u003eCushinCombo\u003c\/strong\u003e blend (chaste treeberry and ginkgo biloba) to aid hormonal balance in metabolic and veteran stock. Formulated on a molasses-free, low-starch, and low-sugar base, it delivers pure non-heating nutrition that keeps older horses looking, feeling, and performing at their very best.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e🐴 Why Choose Blue Chip Senior Super Concentrated Balancer?\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e🦴 Advanced Joint \u0026amp; Mobility Care:\u003c\/strong\u003e Packed with glucosamine, MSM, and organic manganese to nourish cartilage and keep ageing joints comfortable.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e🌱 CushinCombo Herbal Support:\u003c\/strong\u003e Infused with Chaste Treeberry (\u003cem\u003eVitex agnus-castus\u003c\/em\u003e) and Ginkgo Biloba to support endocrine and pituitary health in older equines.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e🦠 Double-Action Digestive Package:\u003c\/strong\u003e Features bioavailable yeast probiotics and MOS prebiotics to maximise fibre digestion and stabilise gut flora.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e✨ Glossy Coat \u0026amp; Hoof Support:\u003c\/strong\u003e Contains biotin, zinc, methionine, and soya oil for mirror-like coat bloom and resilient hoof horn growth.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e🛡️ Low Starch, Low Sugar \u0026amp; Molasses-Free:\u003c\/strong\u003e Cereal-grain free formula makes it safe for veterans prone to laminitis, EMS, or PPID (Cushing's).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e📊 Nutritional Profile \u0026amp; Specifications\u003c\/h2\u003e\n\u003ctable style=\"width: 100%;\"\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eProduct Type\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eSuper Concentrated Veteran Feed Balancer Pellet\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eBlue Chip Feed\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eTarget Age Group\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eVeteran horses \u0026amp; ponies \u003cem\u003e(Aged 14 years+)\u003c\/em\u003e\n\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eKey Functional Complexes\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eGlucosamine, MSM, CushinCombo \u003cem\u003e(Chaste Treeberry)\u003c\/em\u003e, Probiotics, MOS, Biotin\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eDigestible Energy\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003e11.0 MJ\/kg \u003cem\u003e(Low-volume calorie concentration)\u003c\/em\u003e\n\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eAnalytical Constituents\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eCrude Protein 18.0%, Oils \u0026amp; Fats 4.5%, Crude Fibre 8.5%, Crude Ash 17.5%\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eStarch \u0026amp; Sugar Profile\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003e\n\u003cstrong\u003eLow Starch \u0026amp; Low Sugar\u003c\/strong\u003e \u003cem\u003e(Molasses-free)\u003c\/em\u003e\n\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003ePack Size \/ Duration\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003e3kg Tub \u003cem\u003e(Approx. 60-day supply for a 500kg horse)\u003c\/em\u003e\n\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e📋 Veteran Feeding \u0026amp; Yard Guide\u003c\/h2\u003e\n\u003ch3\u003eRecommended Daily Feeding Allocation:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSmall Ponies (Up to 250kg):\u003c\/strong\u003e Feed \u003cstrong\u003e125g per day\u003c\/strong\u003e \u003cem\u003e(approx. ½ Blue Chip scoop)\u003c\/em\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMedium Horses \/ Ponies (300kg – 450kg):\u003c\/strong\u003e Feed \u003cstrong\u003e150g – 225g per day\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLarge Horses (500kg – 600kg):\u003c\/strong\u003e Feed \u003cstrong\u003e250g – 300g per day\u003c\/strong\u003e \u003cem\u003e(approx. 1 full Blue Chip scoop)\u003c\/em\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCritical Veteran Management Protocols:\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFeeding Method:\u003c\/strong\u003e Feed daily alongside unlimited clean forage (hay or pasture). Can be fed pure in a bucket or mixed into an unmolassed chaff, beet pulp, or damp mash.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIdeal for Poor Teeth:\u003c\/strong\u003e For older horses with worn molars or dental issues, dampening the pellets with warm water creates a soft, easy-to-chew slurry in under 2 minutes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight-Watcher Friendly:\u003c\/strong\u003e Provides 100% of required vitamins and minerals without adding extra weight or energy to native ponies or good-doers.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e⭐ Top Tip:\u003c\/strong\u003e \u003cem\u003eBecause it is super concentrated, a single 3kg tub replaces heavy 20kg sacks of traditional feed! It is the ultimate choice for elderly horses on restricted grazing or those receiving veterinary metabolic care.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Blue Chip","offers":[{"title":"Default Title","offer_id":58957444677977,"sku":null,"price":29.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/2314\/0953\/files\/Senior_3kg.webp?v=1787389527"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/2314\/0953\/collections\/Blue_Chip_Logo_1080x1080_White.webp?v=1787390102","url":"https:\/\/www.ag-equestrian.co.uk\/collections\/blue-chip.oembed","provider":"AG Equestrian","version":"1.0","type":"link"}